Thinking of starting a t-shirt printing business but don’t know how to promote it? Maybe you already have a business but don’t know where to begin. There are a variety of ways this can been accomplished successfully. Good ole fashion networking is a great way to get to know other people who may be in need of your service, but in this day in age, it does require a little knowledge in the digital world of social media.
The amount of social media platforms out there may seem a little overwhelming at first but this will help break down the different social media platforms and what audience they cater to, you should find out what each one is used for and if it will be beneficial for you.
Here’s a breakdown of the five major social media sites
Twitter is a great platform where you can reach a large audience in 140 characters or less in what is called a “tweet”. Branding your t-shirt printing business requires time, energy, and money, however remaining consistent with your tweets will be an easy way to get started with your message. Twitter is a good way to engage with potential customers. Sharing pictures, videos, links, and other information can be tweeted.
Facebook is by far one of the biggest social media platforms out there. Like Twitter, Facebook allows you to connect with your audience, start a conversation and update with company news, the main difference is that within Facebook, the conversation is gathered all in one place. If you post something and your audience decides to reply, they can easily see each other’s responses without having to click links to other Facebook user’s pages. Facebook is more of a visual platform compared to Twitter, so sharing photos and videos are highly encouraged.
Pinterest is a great outlet to promote your knowledge. It is a network where ideas are discovered on a social level, it is not a platform for self-promotion. Instead of broadcasting what your business is doing, you can crowd source and create highly visual “pinboards” for inspirations. The most effective way of using Pinterest for your t-shirt printing business is posting images of products you can offer. Examples can be shirts, canvas bags, sweaters, or other garment with interesting designs. Those can help by creating more traffic to your pinboards and to your website.
Youtube is a great place to watch videos of cute babies and funny cats but its an even better place to educate customers about your services and promote your business. Not all the videos have to be commercials. People visit Youtube for educational purposes, so this is a great opportunity to show how you make your products. Make sure when posting videos that you provide information about your business in the caption.
T-shirt printing businesses tend to get most of their business from other businesses. Creating a LinkedIn page for your business would be a great way to do B2B networking. One of the advantages of Linkedin is that you can filter companies by size, industry, and geography. Linkedin is also a place where you can partake in conversations with like-minded business owners allowing you to participate in Q&A forums that are useful to your business.
Find the right social media platform for your business and share with us what you prefer!