Kudos to Paul Green for a useful article (see: Ask the Expert Paul Green Stitches March-April 2012, PDF) on marketing a digital apparel business. Stitches Magazine, an ASI publication, does a regular monthly “Ask the Expert” feature in the inside back cover. Paul wrote some tips on one of his favorite topics: how to make the most of your new direct to garment printer to extend your product lines and lock in repeat and referral business.

Clearly “taking a page” from Dr. Chase Roh’s book, T-Shirt Revolution, Paul has written and presented on this subject often and will be presenting in our booth at NBM Indianapolis this June. We might also be doing a webinar with Stitches along these same lines. Stay tuned!

View the complete digital edition of Stitches, March/April 2012 Issue. Paul’s article is on page 64.

Visit the AnaJet web site for a few other marketing tools you can use.