On Tuesday, May 21, from 2-3 pm ET, AnaJet will be sponsoring a special ASI Education Series Webinar entitled Price for Profit: Capture Bigger Margins on Imprinted Apparel. Customers are always seeking the lowest price, and the competition will nickel-and-dime you to death to get your clients. As a result, margins are under constant pressure, and the inability to maintain them can prevent you from running a profitable business. The purpose of this event is to solve some of these issues to maximize profit for your business.
In this free webinar, moderator C.J. Mattica, along with a panelist of apparel experts which includes AnaJet’s Marketing Director Joe Longtin, will be showing you how to:
- Maintain and raise margins on apparel orders
- Beat internet companies and other competitor who cut their prices
- Work as a consultant, not just a “stuff seller”
- Make deeper connections with clients
- Upsell, and score additional sales in the process
For more information and to register, please click here.
When Eddie Cardenas saw his Lithographic Printing field losing steam due to the recession, he did some research and gathered resources, teamed up with his brother Ruben Cardenas to make the brave move into the emerging direct to garment revolution. This is a decision he has not regretted, as his start-up business has quickly blossomed into a very successful venture!
In July of 2012 Eddie started up Image 1 Media , located in Pasadena, CA, specializing in creating digital apparel with an AnaJet mp5. After checking out other DTG printers, he decided to buy an AnaJet as it was manufactured close by. With his former background in commercial printing, or “Print-to-Paper” industry, moving to DTG was pretty easy for Eddie. He outfitted a small room off of his garage with fresh paint, a table, the AnaJet printer, a humidifier capable of humidifying the Arizona desert(!), and supplies such as t-shirts, ink, and cleaning solutions. He calls his set-up, “The perfect environment to produce DTG printing… The fact that we have a “garage” set-up, and a very nice set-up in my opinion, gives us a huge advantage by keeping our overhead at a very, very low cost. With traditional silk-screening our garage would be a mess and probably wouldn’t have enough room to operate effectively.”
“Being new to the garment business most of my time was spent studying and self-teaching myself Photoshop Elements. “ There were also details to work out: “building marketing material and setting up the business, CPA, Quick books, etc.” While attending the free training at AnaJet University, Eddie shared some tips and tricks he’d acquired in using the mP5, and his technical prowess led AnaJet to hire him on as a Field Technician. Although he still holds a regular job in sales, he has a projected goal to be 100% dedicated to Image1 Media by the end of 2013. He would also like to continue to be working with AnaJet as part of the independent Anatech team. “Hopefully between the two I will be sitting in the front row of the modern t-shirt industry.”
Business in the past year has grown — this week alone orders for over 2,400 shirts are in the queue! In April he upgraded his mp5 with an mPower mP10i. He enthuses over the mP10i, saying that, “It is cutting-edge!” He also loves the fact that initial morning start-ups are ten times faster with his new machine, and according to Eddie, clean-up takes only 3 minutes!
Check out Image1 Media’s website: http://www.image1media.com
Also see them on Facebook: https://www.facebook.com/pages/Image1-Media
Overdrive Media & Printing Services started as a Media company/Ad Agency, then moved to a bigger building and opened a print shop showroom for the public. Owner Doug Bennett came from a printscreen background and in January 2011 stumbled upon AnaJet at a trade show in Long Beach, where he was going to look into a competitor’s DTG printer. After finding that their only reasonably priced offering could not print to dark shirts, he looked to AnaJet for a solution and we delivered the SPRINT.
“When I ran into Karl (Tipre) who was showing what the SPRINT could do, I knew then and there that every print shop should have one of these,” Doug said of the trade show exhibition.
After purchasing his AnaJet SPRINT, Doug came out to Costa Mesa, California for training at AnaJet University. “The amount of information covered is more than enough to get you started.”
He went on to talk about how accessible the Tech Support team at AnaJet is. “The lifetime tech support offered from AnaJet is a great feature.” Doug explained that as long as you keep up with basic maintenance, you can keep printing non-stop, 7 days-a-week.
The SPRINT brought a new pipeline of daily orders to Overdrive. Doug and his team were only limited by the speed at which they could print the shirts. So when AnaJet launched the mPower in August of 2011, Overdrive Media & Printing Services planned to upgrade to the new printer which promised “industrial strength” and the “fastest print speeds”. Literally, Doug took his business to “overdrive!”.
Today, Doug and Overdrive are more than happy with their purchases of AnaJet direct to garment printers. The product offerings have brought in so many new customers that he can’t get them all! If you find yourself in Flagstaff, Arizona on Route 66, stop by and say hi to Doug and his team at Overdrive Media & Printing Services
If you want to see why Doug went with the mPower, check out the mPower Product Page.
The ASI Show Chicago, held at McCormick Place on July 16-18th, will be an exhibition bringing together suppliers and distributors to showcase the latest promotional products of 2013. Attendees to this show will take advantage of educational sessions, demonstrations of latest range of promotional products, and plenty of networking solutions. Stop by and see AnaJet’s new mPower i-Series in action at booth #2508.
Registration and more information can be found at the following link:
Last Friday AnaJet had the honor of sponsoring a full 90-minute seminar presentation at NBM Charlotte! It featured one of our top customers, Chuck Northcutt of DTG Ready and Creative Promotions in Seattle, WA. Joe Longtin was the other speaker. We had approximately 100 attendees in the audience and more trickled in as the presentation began.
THANK YOU to all of the NBM attendees for making this, our first sponsored NBM session, a huge success. Dozens stayed on after the 65-minute presentation concluded for a rousing Q&A session.
Many of you asked to see the PowerPoint presentation, so here it is in PDF format. If you have not already done so, please register for a webinar or reach out to your regional manager with any questions.
Also critical was the first official conference where we premiered the new mPower i-series printer. We ran the mP5i and mP10i on the show floor and also delivered “in the hall” training sessions that were standing room only in some instances. Wish we could appear at Charlotte EVERY year and have attendance like this!
AnaJet is hitting the road hard this month and we are kicking things off with The NBM Show in Charlotte. Of course, we are happily showcasing our latest product the mPower i-series for all those who swing by our booth. Trade shows are an excellent opportunity to catch our products in action.
We are also proud to be hosting a large Classroom Training session at The NBM Show – 10 Ways to Accelerate Your Garment Decorating Business. There are many fundamental, low-cost ideals and principles that can help you launch or expand your Garment Decorating Business. As a special treat, we are bringing in a special guest speaker.
Chuck Northcutt, who has over 25 years of success in the garment decorating industry, will share ten of the best ideas recommended by our customers that will help you build business and market your range of services.
If you happen to be in the Charlotte area, make sure to stop by and say hello. Check out the new mPower i-series in action.